Last Updated: July 2026
Welcome to BetMGM Michigan. At BetMGM, we place the highest priority on protecting the privacy, security, and confidentiality of our patrons. This comprehensive Privacy Policy meticulously outlines how we collect, use, disclose, and safeguard your personal and financial information when you interact with our digital platforms, including our website, mobile applications, and any associated online services (collectively referred to as the "Services").
By registering for an account, downloading our application, or otherwise accessing and using our Services, you are explicitly agreeing to the practices, policies, and data processing methodologies described in this Privacy Policy. If you do not agree with any provision contained within this document, you must immediately cease all use of our Services. This policy is designed to comply with all applicable state and federal laws, specifically including the stringent regulatory requirements mandated by the Michigan Gaming Control Board (MGCB).
To provide you with a secure, highly regulated, and deeply personalized iGaming and sports betting experience, we are legally and operationally required to collect various categories of information. This collection occurs during registration, during your gameplay, and through your ongoing interactions with our platform.
The information we collect is not merely stored; it is actively utilized to ensure the functionality, legality, and continual enhancement of the BetMGM Michigan experience. We leverage your data for the following primary purposes:
First and foremost, your data is used for Service Provision and Account Management. We use your information to create, maintain, and secure your betting account, process your financial transactions swiftly, calculate your loyalty rewards, and provide dedicated customer support whenever you encounter an issue.
Secondly, data usage is critical for Legal and Regulatory Compliance. Operating a licensed digital casino requires absolute adherence to state laws. We utilize your personal details to verify your age (ensuring you are 21 or older), confirm your geographic location within Michigan, prevent fraudulent activities, combat money laundering, and fulfill our legal obligations regarding tax reporting to state and federal agencies.
Finally, we utilize usage data for Marketing and Personalization. By analyzing your gaming preferences, we can tailor the BetMGM experience to suit your tastes. This means delivering targeted promotional offers, suggesting specific casino games or sports betting markets you might enjoy, and optimizing our platform's layout to provide a more intuitive and thrilling user journey. You always retain the right to opt-out of direct marketing communications.
We do not sell, rent, or recklessly share your personal information with unaffiliated third parties for their independent marketing purposes. However, to operate effectively and legally, we may share your information under the following tightly controlled circumstances:
BetMGM Michigan employs cookies, web beacons, pixel tags, and similar tracking technologies to elevate your user experience. A cookie is a small text file placed on your device that helps us recognize your browser across different sessions. These technologies are absolutely essential for maintaining your logged-in state securely, remembering your language preferences, and ensuring our geolocation protocols function flawlessly.
We also utilize analytical cookies to understand site traffic patterns and user behavior, allowing us to identify popular games and pinpoint areas where our application could be improved. While most web browsers are set to accept cookies by default, you possess the ability to modify your browser settings to decline them. However, please be acutely aware that disabling certain cookies—especially those related to security and geolocation—will render you unable to place real-money wagers on our platform.
The security of your personal and financial data is an uncompromising priority at BetMGM Michigan. We implement industry-leading, enterprise-grade security protocols, including robust 256-bit Secure Socket Layer (SSL) encryption, advanced firewalls, and rigorous intrusion detection systems to protect your data during transit and while stored on our highly secure servers.
We retain your personal information for the duration that your account remains active, and for a legally mandated period thereafter. Specifically, financial transaction records and tax-related information must be retained for several years to comply with state gaming regulations and federal tax laws, even if you choose to close your BetMGM account.
You have substantial control over how your information is handled. You possess the right to access the personal information we hold about you, request corrections to any inaccurate data, and request the deletion of your account (subject to our legal data retention obligations). You can easily update your personal details directly through your account dashboard.
Furthermore, you have the absolute right to opt-out of receiving promotional emails, SMS messages, and push notifications by utilizing the unsubscribe links provided in those communications or by adjusting your communication preferences within your account settings. For patrons who require it, we also offer robust Responsible Gaming tools, including the ability to set strict deposit limits, enforce cooling-off periods, or enter into the Michigan voluntary self-exclusion program.
Our platform is strictly and exclusively intended for adults who are at least 21 years of age. We do not intentionally or knowingly collect any personal information from individuals under the age of 21. Our rigorous identity verification processes are explicitly designed to prevent minors from accessing our real-money gaming services. If we discover that an individual under the age of 21 has unlawfully created an account, we will immediately terminate the account and permanently purge their information from our databases.
The digital landscape and regulatory environments are constantly evolving. As such, BetMGM Michigan reserves the right to modify, amend, or update this Privacy Policy at any time and at our sole discretion. Any material changes will be communicated to you via prominent notices on our website, directly through the mobile application, or via the email address associated with your account. We strongly encourage all users to periodically review this page to stay informed about how we are protecting your information.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please do not hesitate to reach out to our dedicated support team. You can contact our Data Protection Officer via email at [email protected], or utilize our 24/7 Live Chat feature available directly within the mobile application and desktop website. Our team is committed to addressing your privacy concerns promptly and professionally.